For brands
The execution layer for pharmacy brands.
We multiply the impact of the people you have, and execute where they can’t be. Independent, scalable, fully tracked, and on the ground in pharmacies right across Australia.
The problem
Most of the channel is dark.
Australia has around 5,800 community pharmacies. Even a strong field team reaches a fraction of them. Everywhere else: no briefing, no shelf discipline, no recommendation, no data. Those stores still sell your category every day.
- ✓ Regional and independent stores rarely see a rep
- ✓ A 6–8 week cycle means months between touches
- ✓ Unvisited stores return exactly zero data
- ✓ Catalogue and promo windows are hard to cover in full
The Australian pharmacy network, to scale, each square ≈ 30 stores.
The coverage maths
Field teams are built for relationships.
We’re built for coverage.
Keep your people where they’re strongest. Put PharmaCampaigns everywhere else.
| Being in store | Traditional field visit | PharmaCampaigns |
|---|---|---|
| Stores reached | The top of the call cycle: typically 1,000–1,500 | 2,500+ active stores every month, and growing |
| Time to national coverage | A full call cycle: 6 to 8 weeks | Days: every store briefed at once |
| Cost per store touch | $200+ fully loaded, per visit* | A fraction of a visit, per verified action |
| Validation of execution | Call notes, self-reported | Time-stamped photos & portal-validated tasks |
| Between visits | The store goes quiet | Always-on tasks, coordinator calls & reminders |
| What comes back | Anecdote | Live store-level dashboard + end-of-campaign report |
*Typical fully-loaded field visit cost, based on industry benchmarks. Bring your own numbers, every intro call includes a coverage model built on your brand’s economics.
One platform
Everything a rep does, working every day.
Eight jobs a field visit used to own, running continuously.
What you get back
Visibility your channel has never given you.
- ✓Live completion, store by store.
Watch participation climb daily, filter by banner, state or store. - ✓AI-read, human-validated.
AI reads every shelf photo for placement, pricing and POS; our team checks every anomaly. - ✓Intervention & survey data.
What pharmacists actually said and did at the counter, aggregated and clean. - ✓An end-of-campaign report worth forwarding.
Outcomes, ROI indicators and next-step recommendations, board-ready.
Campaign snapshot · consumer health
An established OTC brand wanted presence in the stores its field team never reaches. We ran a 6-week campaign combining REELS briefings, shelf tasks and counter interventions, only in stores outside their call cycle.
The shape
CampaignREELS · CampaignTASKS · CampaignINTERVENTIONS · CampaignCALLS
Representative campaign snapshot, anonymised for confidentiality.
Campaign ideas
Field-tested campaigns, forevery stage.
Filter by where your brand is in its life. Every campaign is tuned to one goal.
Instant suggestion matched from our field-tested journeys; no data leaves this page.
Product Launch
Drive recommendation and build early awareness through pharmacies.
In-store actions
- Deliver launch message via short videos (REELS)
- Complete launch tasks like stock or placement checks (TASKS)
- Engage eligible customers through pharmacist conversations (INTERVENTIONS)
- Brief entire pharmacy teams in one session (REELS)
- Follow up with selected stores or banners (CALLS)
Outcomes
- Awareness built fast
- Early recommendation logged
- Coverage snapshot available
New Campaign Launch
Roll out new brand messaging quickly and consistently.
In-store actions
- View new-message videos (REELS)
- Verify campaign materials in-store (TASKS)
- Reinforce messages during interactions (INTERVENTIONS)
- Align pharmacy teams on campaign priorities (REELS)
- Confirm activation status (CALLS)
Outcomes
- Message consistency
- Faster rollout
- Staff awareness uplift
New SKU or Variant Launch
Introduce a new pack or formulation with correct shelf placement.
In-store actions
- Watch variant explainer video (REELS)
- Log stock arrival and shelf display (TASKS)
- Introduce variant at-counter when relevant (INTERVENTIONS)
- Ensure staff know positioning and differences (REELS)
- Confirm placement and price ticketing (CALLS)
Outcomes
- On-shelf visibility
- Correct pricing
- Early uptake data
Switch or Upgrade Campaign
Encourage safe, confident transition to a new product or device.
In-store actions
- Show quick comparison explainer (REELS)
- Identify potential switch customers (TASKS)
- Support confident transition at counter (INTERVENTIONS)
- Reinforce clinical and commercial rationale (REELS)
- Confirm early adoption (CALLS)
Outcomes
- Clearer counselling
- Higher conversion
- Switch data summary
Complementary Product Uptake
Support pharmacists to identify and recommend complementary items.
In-store actions
- Explain links between primary and complementary products (REELS)
- Identify eligible customers (TASKS)
- Recommend complementary product during counselling (INTERVENTIONS)
- Deepen understanding of the range (REELS)
- Confirm recommendation activity and feedback (CALLS)
Outcomes
- Linked sales
- Improved customer care
- Store insights
Seasonal Activation
Maximise seasonal demand with timely, relevant in-store activity.
In-store actions
- Brief teams on seasonal protocol (REELS)
- Confirm seasonal display and stock (TASKS)
- Counsel eligible customers in season (INTERVENTIONS)
- Refresh knowledge ahead of peak weeks (REELS)
- Check readiness across priority stores (CALLS)
Outcomes
- Seasonal readiness
- Peak-week coverage
- Verified displays
Planogram Activation
Ensure agreed planograms are executed and sustained.
In-store actions
- Share planogram reference (REELS)
- Photo-verify shelf against planogram (TASKS)
- Flag and fix gaps (TASKS)
- Re-brief after range reviews (REELS)
- Chase non-compliant stores (CALLS)
Outcomes
- Planogram compliance
- Photo evidence
- Faster fixes
Pricing or Pack Change
Roll out price or pack changes accurately across the network.
In-store actions
- Explain the change (REELS)
- Confirm new ticketing and pack on shelf (TASKS)
- Answer customer questions at counter (INTERVENTIONS)
- Align staff on messaging (REELS)
- Validate priority stores (CALLS)
Outcomes
- Correct prices live
- Fewer complaints
- Change audit trail
Promotional Execution Check
Verify that funded promotions actually land in store.
In-store actions
- Brief promo mechanics (REELS)
- Photo-verify promo display and POS (TASKS)
- Capture in-store feedback (INSIGHTS)
- Re-push underperforming stores (CALLS)
Outcomes
- Promo compliance
- Photo appendix
- Spend justification
Adherence Support Campaign
Support pharmacists to reinforce adherence conversations.
In-store actions
- Share adherence talking points (REELS)
- Identify eligible patients (TASKS)
- Deliver structured adherence counselling (INTERVENTIONS)
- Capture barriers and outcomes (INSIGHTS)
- Follow up priority stores (CALLS)
Outcomes
- More adherence talks
- Logged interventions
- Barrier insights
Patient Support Program Enrolment
Increase PSP enrolment through pharmacy-led conversations.
In-store actions
- Explain PSP value and process (REELS)
- Identify eligible patients (TASKS)
- Enrol at counter with consent (INTERVENTIONS)
- Upskill teams on eligibility (REELS)
- Support stores with low enrolment (CALLS)
Outcomes
- Enrolment uplift
- Verified completions
- Store-level funnel
Patient Experience & Feedback
Collect structured patient and pharmacy feedback at scale.
In-store actions
- Brief the feedback ask (REELS)
- Complete structured insight forms (INSIGHTS)
- Capture counter observations (INSIGHTS)
- Clarify themes with selected stores (CALLS)
Outcomes
- Qualitative insight set
- Theme summary
- Actionable recommendations
Competitive Intelligence
See competitor pricing, placement and activity from real shelves.
In-store actions
- Brief what to look for (REELS)
- Photo and log competitor presence (TASKS / INSIGHTS)
- Capture price and facing notes (INSIGHTS)
- Validate anomalies by phone (CALLS)
Outcomes
- Competitive map
- Photo evidence
- Early warning signals
Market Pulse Feedback
Hear what pharmacists are hearing — before it hits the next review.
In-store actions
- Pose focused pulse questions (INSIGHTS)
- Capture free-text counter feedback (INSIGHTS)
- Deep-dive selected stores (CALLS)
Outcomes
- Pulse report
- Signal vs noise
- Channel early warning
Lead Capture & Opt-ins
Capture consented leads and opt-ins through pharmacy conversations.
In-store actions
- Explain the offer and consent path (REELS)
- Identify eligible customers (TASKS)
- Capture opt-ins at counter (INTERVENTIONS)
- Confirm process with stores (CALLS)
Outcomes
- Consented leads
- Source by store
- Compliant capture trail
Pharmacist Upskilling
Build recommendation confidence with short, trackable education.
In-store actions
- Deliver focused education REELS
- Confirm knowledge checks (TASKS)
- Apply learning in counselling (INTERVENTIONS)
- Re-engage low-completion stores (CALLS)
Outcomes
- Completion by store
- Confidence uplift
- Education audit trail
Pharmacy Team Engagement
Keep the whole team — not just the pharmacist — brand-ready.
In-store actions
- Morning-huddle REELS for the whole team
- Simple team tasks (TASKS)
- Reinforce at counter moments (INTERVENTIONS)
- Coordinator follow-up (CALLS)
Outcomes
- Team-wide briefing
- Sustained presence
- Engagement metrics
Straight answers
Before you ask.
Do we have to replace anything we’re already doing?
No. Most brands run PharmaCampaigns alongside their existing field activity; we pick up the stores and the weeks the field plan doesn’t reach. Over time, you decide the mix; the dashboard makes the trade-offs visible.
How is pricing structured?
Pricing scales with three things: stores, building blocks, and duration. A 90-day pilot has a fixed scope and price; always-on campaigns are shaped annually. See Engagement & Pricing for the full picture.
What does a typical engagement cost?
It depends on three dials: stores, building blocks and duration. A focused 90-day pilot on a few hundred stores sits at a very different level to a 2,500-store always-on campaign. Every intro call ends with a priced coverage model, usually within a week. What we can say up front: the cost per store touch is a fraction of a fully-loaded field visit. See Engagement & Pricing.
Is there a minimum commitment?
The 90-day pilot is the smallest engagement we run. Anything shorter can’t generate honest results. Pharmacy execution needs a few weeks to reach full participation, and we’d rather show you a real curve than a flattering snapshot.
Who owns the data?
You get full access to your campaign data (completion, photos, interventions, surveys) during and after the engagement, and the final report is yours to circulate. Pharmacy-identifying data is handled under our privacy framework; see Trust & Compliance.
Is this compliant for scheduled and OTC products?
Compliance is designed in, not bolted on, quality use of medicine principles, pharmacovigilance oversight and conflict-of-interest safeguards on every intervention. Details on our Trust & Compliance page.
Ready to light up the rest of the map?
Start with a 20-minute call, no obligation. If the goals align, your first campaign can be live in stores within weeks.