Discovery & Fit
We align on objectives, KPIs and budget to confirm a pilot or ongoing campaign that’s achievable and meaningful for your brand goals.
How it works
From goal to verified execution.
The machinery underneath, and a real campaign walked end to end.
Today’s tasks · Store #214 Live
Watch launch REEL
90 seconds · whole team
Planogram check
Photo of the vitamins bay
Counter conversation
At prescription hand-over
Fees this week: 0 tasksSynced just now
Live portal demo · representative data
The mechanic
The PharmaCampaigns portal sets out the work as clear tasks.
Campaign Coordinators are on the phone to support every store.
A portal alone gets ignored; phone calls alone don’t scale. Together, they reach stores no field force could.
Layer one · The portal
Structured tasks in the pharmacy day
- Campaign tasks appear as clear, guided steps: a shelf photo, a team video, a counter conversation
- Validation is captured as it happens: photos, quiz results, survey answers, enrolments
- Every action is time-stamped, read by AI, checked by our team, and on your dashboard the same day
Layer two · The coordinators
A human on every store
- Coordinators call every pharmacy, confirming stock, encouraging completion, driving participation
- Reminders and follow-ups keep momentum through the whole campaign, not just week one
- Regional and independent stores get the same attention as flagship metro, often their first-ever brand contact
Inside a task
A campaign task,step by step.
Clear steps in the portal, the fee shown up front, most under five minutes.
Representative role-play footage. Want the live portal? We'll drive it with you on a call.
The process
Six steps, zero guesswork.
You bring the goal. We run everything between the brief and the board-ready report.
Campaign Design
We select the right mix of TASKS, REELS, INTERVENTIONS and CALLS to create a coordinated multi-touch journey.
Creative & Setup
Our team handles creative briefing, portal setup, pharmacy onboarding and QA to ensure a smooth start.
Go Live & Engage
Campaigns launch with clear timelines and weekly status updates. Our team manages all touchpoints and support.
Monitor & Optimise
Mid-point review and optimisation keep campaigns on track, ensuring KPIs are met efficiently.
Report & Recommend
We deliver comprehensive reports with outcomes, ROI indicators and next-step recommendations, including what to run always-on.
A campaign, end to end
Worked example: a seasonal allergy activation.
An established OTC antihistamine wants visibility and recommendation through spring, especially in the 400+ stores its field team won’t get to. Here’s exactly what happens.
Week 0 · Intro call
One call, one goal
We agree the objective (“top-of-mind at the counter through spring”), the store list, budget and KPIs. A one-page campaign outline follows within days.
📄 Campaign outline & store listWeeks 1–2 · Design & setup
Blocks assembled, stores onboarded
We build the journey (REELS briefing, weekly shelf TASKS, counter INTERVENTIONS, coordinator CALLS), then write the creative, load the portal and QA everything.
🎬 90-second briefing REEL, approved by youWeek 3 · Go live
Every store briefed in days
The REEL hits every portal the same morning. Coordinators start calling to confirm stock is on shelf before the season peaks. Your dashboard starts moving the first day.
📊 Live dashboard accessWeeks 3–10 · Execute & optimise
Tasks, interventions, follow-ups
Stores upload shelf photos, log counter conversations at prescription hand-over, and complete quick surveys. Coordinators chase gaps; a mid-point review re-weights effort to where the season is hitting hardest.
📷 Validated dailyWeek 11 · Report & recommend
The report your leadership actually reads
Completion rates, intervention counts, store-level detail, photos, and what we’d run next, including which stores earned a place in an always-on campaign.
📈 End-of-campaign report + next-step plan438
Stores live
89%▲
Completion to date
2,304
Interventions
Illustrative campaign. Your dashboard shows your stores, tasks and results in real time.
What we combine in a campaign
Five campaign types, one portal.
CampaignTASKS
Quick, measurable pharmacy actions: stock checks, planogram confirmations, shelf displays, customer identification, patient enrolment into support programs, bonus offers and special access, with clear validation of every action.
CampaignREELS
Short video briefings that inform pharmacy teams and reinforce your key product or category messages.
CampaignINSIGHTS
Unbranded pharmacist surveys that capture honest feedback on category needs, product perception and patient conversations at the counter.
CampaignINTERVENTIONS
Structured pharmacist interactions at key prescription collection moments: introducing complementary products, reinforcing adherence, supporting quality use of medicine.
CampaignCALLS
Phone-based support that complements in-pharmacy activity with reminders, follow-ups and education, reinforcing campaign continuity.
Two ways to engage
Pilot it. Then leave it on.
90-Day Pilot
Validate the model on one goal, with a defined store list and fixed scope.
- ✓ One campaign journey, fully run
- ✓ Live dashboard from day one
- ✓ End-of-pilot report with next-step economics
Where established brands land
Always-On Campaign
A standing presence in-store, planned annually around your brand calendar.
- ✓ Launch, grow, maintain & defend journeys through the year
- ✓ Quarterly planning & optimisation with our team
- ✓ Quarterly planning & optimisation with our team
Three dials set your price.
Every proposal is built from the same three inputs, so you can shape the budget before we ever send a number: stores (which pharmacies, and how many), building blocks (which of the five your journey uses, and how often), and duration (a 6-week burst through to a 12-month campaign, with better per-touch rates the longer you run).
Campaign design, creative briefing, portal setup, pharmacy onboarding, coordinator calls, task verification, the live dashboard and the end-of-campaign report are always included, never itemised. Pharmacies never pay: professional service fees are paid by PharmaCampaigns to participating stores.
A 20-minute call ends with a coverage model priced on your brand’s economics, usually within a week.
Speak the language
The glossary.
We coined a few terms. Here’s what they mean, so any page on this site (or any proposal we send) reads without a decoder ring.
- The execution layer
- The always-on infrastructure (portal + coordinators) that turns brand goals into verified in-store action across the pharmacy network. Campaigns are the work that runs on it.
- The intro call
- A 20-minute, no-obligation conversation where we test whether your goal, stores and budget make a campaign worth running, and follow up with a priced coverage model.
- CampaignTASKS
- Quick, measurable pharmacy actions: stock checks, planogram confirmations, shelf displays, customer identification, patient enrolment into support programs, bonus offers and special access, with clear validation of every action.
- CampaignREELS
- Short video briefings that put your key messages in front of whole pharmacy teams, network-wide, in days.
- CampaignINSIGHTS
- Unbranded pharmacist surveys capturing honest feedback on category needs, product perception and counter conversations.
- CampaignINTERVENTIONS
- Structured, compliant pharmacist interactions at prescription moments: complementary recommendations, adherence support, correct use.
- CampaignCALLS
- Coordinator phone support: stock confirmation, reminders, follow-ups and education that keeps campaigns moving in every store.
- Dark stores
- Pharmacies outside any rep call cycle: no visits, no execution, no data. Most of the Australian network, for most brands.
- Always-on campaign
- A standing engagement that keeps your brand briefed, stocked, compliant and recommended across the network year-round, not just at launch.
See these blocks working for your brand.
Start with a 20-minute call, or go straight to scoping your first campaign. Measurable results fast, then scale with confidence.