Insights
Our point of view on the pharmacy channel, what actually happens after the rep leaves, what verified execution changes, and how always-on brands win the counter. Short reads, written for people who own a number.
Around 5,800 community pharmacies sell your category. Your field team visits a fraction of them, on a cycle measured in weeks. Everywhere else, your brand is unbriefed, unmeasured and unmanaged. Here’s the arithmetic, and what to do about it.
Read the flagship piece →Most channel investment is judged on what was promised. Time-stamped, human-checked validation turns pharmacy from a leap of faith into a line item you can defend.
Read →The pharmacy channel rewards presence, not spikes. Yet most brand plans treat the store like a launchpad, enormous effort for six weeks, then silence until the next news. Here’s what that rhythm costs, and the one that compounds instead.
Read →Pharmacy teams are among the most trained people in retail. Knowing your brand is not recommending it. What turns a briefed team into a recommending one, and why the answer is not more education.
Read →The catalogue win is the easy part. Getting hundreds of pharmacies to build the display, brief staff and hold execution across a four-week window is the job nobody owns, and it never reaches the slide.
Read →Up to 500,000 Australians live with undiagnosed type 2 diabetes. They already see a pharmacist more often than a GP. The most under-used screening network in the country is open right now.
Read →Up to 90% of kidney function can be lost before symptoms appear, and the people most at risk already collect their medicines at the counter every month. Earlier detection is an execution problem, not a clinical one.
Read →You have segmented your pharmacy stores by potential, banner and performance. But have you reviewed how each segment is actually serviced between visits? Targeting answers who, not how.
Read →A worked model comparing fully-loaded field visit costs against platform execution, with a template you can run on your own brand’s numbers. Subscribe below to get it first.
Read →People, a clear process, and the Portal behind them. Multiply that across a network and many campaigns at once, and that is where the real value to your business shows up.
Read →Everything we write about, we run. See it working for your brand.
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